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Designing intuitive experiences from complexity and ambiguity — grounded in users, built for impact.

Featured work.

Platform strategySystems thinkingDesign systemsPublisher Console: Scaling design for a product that supports 2.4 trillion ad decisions a day

Publisher Console

Scaling design for a product that supports 2.4 trillion ad decisions a day

Amazon Ads | 2025 - Present

Product definitionAgentic UXSponsored Services: Amazon’s latest ads offering

Sponsored Services

Amazon’s latest ads offering

Amazon Ads | 2026

AI interactionDesign visionAds AI Targeting: AI that proposes targeting — and users who stay the author

Ads AI Targeting

AI that proposes targeting — and users who stay the author

Amazon Ads | 2026

0→1 ventureResearchStartup designPredictive Water Operations: B2B venture from 0 → 1

Predictive Water Operations

B2B venture from 0 → 1

Boston Consulting Group | 2023

Personal work.

Media artCreative technologyPerformanceSwan Space: Media art interactive performance

Swan Space

Media art interactive performance

New York, Seoul | 2024

AR experienceBrand campaignV&A Hallyu Exhibition: AR campaign

V&A Hallyu Exhibition

AR campaign

London | 2023

Media artGenerative artAR experienceSAI: Generative art performance

SAI

Generative art performance

New York | 2021

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