Designing intuitive experience from ambiguity — grounded in users, built for impact.
Selected work.
Amazon Ads: Inventory
Modernizing ad inventory system for publishers.
Amazon Ads: Brand Suitability
Seamless brand safety controls.
Amazon Ads: Rules
AI powered rule governance.
Predictive Water Operations
Optimized B2B solution for commercial buildings
Senior Insurance Marketplace
Customized digital healthcare and insurance for seniors
Just for fun.
Media art
About me.
With a blob I made
Currently, Senior UX Designer @Amazon Ads
Previously, Lead Experience Designer @Boston Consulting Group
I specialize in complex problems including: conflicting requirements, tight timelines, and messy workflows. My approach is simple – I clarify the logic, define the trade-offs, and let strong design rationale do the heavy lifting.
Previously, Lead Experience Designer @Boston Consulting Group
I specialize in complex problems including: conflicting requirements, tight timelines, and messy workflows. My approach is simple – I clarify the logic, define the trade-offs, and let strong design rationale do the heavy lifting.
